Our Firm
Joseph Financial Partners was founded in 1994 by Sharon Joseph with the goal of assisting our clients in every aspect of their financial lives. After previously working 10 years in the financial industry for others, she joined LPL Financial to become her own independent financial advisor and principal of the firm.
In 2002, her husband, Jim McAfee joined the firm as an LPL Registered Representative after 30 years in the medical field to make Joseph Financial Partners a truly local Mom & Pop shop for investing.
In 2009, Sharon's son, Jody Donovan, moved home and joined the firm after 5 years with Wells Fargo Investments in Houston as a Financial Advisor. Now we are a family firm of 3 financial professionals that live, volunteer and work in Fredericksburg. We also have clients all over the U.S. that have moved away and chose to keep us as their consultant forever.
In 2017, we added Krystal Geistweidt to the team who is now an LPL Registered Assistant with securities and insurance licenses to assist our clients in all trades.
In 2018, we added Jenny Jones as our Administrative Assistant to assist our team and clients. Finally, in 2025, Ashley Stoddard joined the team as Administrative Assistant with the intent to become a financial advisor.
We've always strive to provide straightforward, personal services. This has earned us a reputation for excellence in our industry and our clients trust and respect based on continued referrals.
Education is an important part of our practice. We volunteer as educators for Community Education Classes and hold various educational offerings for our clients and their guests throughout the year.
With the independence and power of LPL Financial behind us, our clients benefit in many ways:
is one of the nation's leading financial services companies and a publicly traded company under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone. LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products. Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ needs. For more information about LPL Financial, visit www.lpl.com.
With headquarters on both coasts, LPL Financial supports financial advisors in helping their clients by offering a robust mix of services and tools such as:
- Enabling technology
- Comprehensive clearing and compliance services
- Practice management programs and training
- Independent research
Our Logo
Our logo is comprised of an aerial view of a pyramid and our firm name.
Like a pyramid, a financial plan requires a strong foundation.
Our foundation is built on four principles:
INTEGRITY, SERVICE, EXPERIENCE, KNOWLEDGE
INTEGRITY ~ We hold ourselves to a FIDUCIARY STANDARD*. We are required to do what is best for our clients at all times. To put their interests ahead of our own. We have chosen a steadfast adherence to a strict moral and ethical code.
SERVICE ~ Ours is a complicated business, making service essential. To provide the best possible service, we employ a support staff equal to our wealth consultant staff.
EXPERIENCE ~ Our wealth consultant staff has more than 70 years of combined experience in finance. We have been through multiple market corrections and have the knowledge to handle whatever the future holds. We know enough to provide potential growth through good markets and preservation through difficult times.
KNOWLEDGE ~ Years of experience provide a degree of knowledge, but not enough. We must be vigilent and adaptive. Our wealth consultants and staff participate in continuing education online and in person to bring ever-expanding knowledge to our practice.
*Advisors are only legally obligated to act as a fiduciary in advisory relationships. Advisors are not legally obligated to act as a fiduciary in brokerage only relationships.

